By running an international POS campaign through 1,300 pharmacies, La Roche-Posay was able to establish a direct relation with their target audience (mothers with kids) and strike an emotional chord.
Offering free photos as sales incentive increased their product awareness and enriched their CRM.
Finally, a coupon was included in the photo mailing stimulated a re-purchase of their products.
12,110 photos delivered
7.34% COUPON redemption