La Roche-Posay

The project

By running an international POS campaign through 1,300 pharmacies, La Roche-Posay was able to establish a direct relation with their target audience (mothers with kids) and strike an emotional chord. 
Offering free photos as sales incentive increased their product awareness and enriched their CRM.
Finally, a coupon was included in the photo mailing stimulated a re-purchase of their products.

2,103 opt-ins

12,110 photos delivered

7.34% COUPON redemption

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