Loyalty Expert Talk no. 2

Adam Posner
CEO The Point of Loyalty


Adam is CEO of the The Point of Loyalty and author of the annual report for the loyalty industry called ‘For Love Or Money’.

In this loyalty talk, Adam talks about the biggest challenge in loyalty marketing and gives his ideas on the 6 most important metrics and KPIs to track. He also confesses his emotional loyalty for the Apple brand and shares his most insightful resources to learn more about loyalty marketing.